Digital transformation is reshaping the job market by increasing demand for IT professionals, digital marketers, data analysts, e-commerce specialists, and automation experts. Businesses are shifting to cloud-based systems, online customer engagement, and digital operations, resulting in new tech-enabled roles across industries. Traditional jobs now require digital literacy, while newly created roles focus on analytics, cybersecurity, and online business optimisation. Companies prioritise workers who can support innovation, improve efficiency, and implement new technologies.